Bringing the Undercity to Life
Secret Cinema sought to bring the fantastical world of Arcane—Netflix's adaptation of Riot Games' League of Legends—to life through an immersive activation. PHNTM was tasked with creating bespoke digital content that would amplify the experience and transport audience members into Arcane's fascinating Undercity. The challenge was seamlessly integrating digital elements with physical sets to complete the illusion.
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We leveraged our digital production expertise to develop animated assets and proprietary video content that enhanced the activation's ambiance. Our digital content was meticulously designed to merge seamlessly with multilevel physical sets featuring intricate networks of catwalks and secret rooms. Through continuous iterations and exceptional attention to detail, we worked to realize Secret Cinema's ambitious vision of blurring audience and entertainment lines.
The collaboration resulted in a captivating two-hour activation that was both evolving and enchanting. Audience members were fully immersed in Arcane's world, eager to dive back into the Undercity upon their return. The project showcased the power of combining immersive physical environments with meticulously crafted digital content, pushing the boundaries of experiential activations and setting new standards for transmedia storytelling.
