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MomentsWynwood · Miami

Aku World.

A digital character you could walk inside.

A packed crowd around a stage with a giant astronaut-helmet sculpture, warm light
ProjectAku
ScaleMoments
VenueWynwood, Miami
Year2021
01 · The character

Aku began as an NFT by artist Micah Johnson: a young Black boy in an astronaut's helmet, wondering if someone like him could go to space.

He lived on screens, and his fans wanted to be near him. So PHNTM built him a world you could walk into.

A colossal Aku helmet sculpture at the center, projection-mapped landscape walls around it
02 · The world

In a 30,000 square foot space in Wynwood, Miami, working with Matte Projects, PHNTM turned the building into Aku's universe.

Futuristic subway cars, projection mapping across the rooms, an NFT gallery and a retail space built into the story instead of bolted onto it. PHNTM handled the interactive media and coding, experiential design, XR and virtual production, and the motion graphics that held the digital and physical halves together.

An Aku avatar on a vertical screen by the Subway Lobby, pink-lit room
Two lit NFT display cases holding a t-shirt and a yellow backpack
The Aku helmet sculpture in an orange projection-mapped room, reflected on the floor
03 · The workshop

The part fans remember is the 4D-scanning workshop. You stepped in, got scanned, and walked out as a custom avatar placed inside Aku's world.

That was the whole idea of the place: something that only lived on a screen, turned into somewhere you could stand.

The white 4D-scanning pod with touch-to-begin kiosks in a purple room
A kiosk screen reading Ready to Explore with QR codes, a hand reaching in
Guests gathered before a towering grid of screens showing the Aku character
6K.
People through the doors. Few studios had taken an NFT character off the screen and built it into a place you could visit.
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