Vintage Amp Showcase Draws Massive Crowds
Marshall needed an immersive booth design for NAMM 2025 that would showcase their legendary heritage while attracting significant foot traffic at the world's premier music trade show. The challenge was creating an authentic Marshall experience within the trade show environment that would honor the brand's iconic history while engaging thousands of music industry professionals, artists, and enthusiasts throughout the multi-day event.
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We designed the booth within Marshall's signature shop-in-shop aesthetic, creating an authentic retail environment that transported visitors into the Marshall universe. Our team curated and showcased over 60 vintage amplifiers, spanning Marshall's storied history from classic models to rare collectibles. The immersive design celebrated Marshall's legendary craftsmanship while providing an experiential journey through decades of rock and roll heritage.
The Marshall booth became one of NAMM 2025's standout attractions, drawing over 10,000 attendees throughout the event. The vintage amplifier showcase successfully celebrated Marshall's legacy while creating memorable experiences for music industry professionals and enthusiasts. The shop-in-shop design effectively demonstrated Marshall's continued relevance and heritage, reinforcing their position as an iconic brand in the music industry landscape.
