A Futuristic Vision on the World’s Largest Canvas
Coca-Cola Y3000, the AI-crafted flavor of the future, needed a campaign as innovative as the product itself. PHNTM partnered with Virtue to create content for Nevada's Exosphere—the world's largest digital canvas with 580,000 square feet of programmable LED tiles. The challenge involved nighttime visibility issues and developing new workflows for effective presentation on this massive structure.
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We created a 90-second motion graphic featuring a pastel-colored futuristic city and the largest-ever animated fluid simulation of a Coke pour. Using RealFlow and Cinema 4D, our global team of 3D artists developed 25 seconds of 5K footage utilizing dynamic motion and real physics. The familiar visual of fizzing Coke was amplified as the Exosphere's domed surface filled with billions of animated particles.
Our recap video, shared via the Jonas Brothers' Instagram, generated 34,000 likes and 720,000 views within 72 hours, driving significant brand awareness for Y3000's debut. The project showcased our expertise in live event production and content capture with A-list talent while setting new graphic standards for The Sphere, demonstrating the power of combining cutting-edge technology with iconic brand storytelling.
