Retro Tech meets Fashion
CASETiFY sought to create an immersive retail pop-up showcasing Samsung Z Flip4 accessories while celebrating the re-emergence of retro tech in fashion. The global lifestyle brand needed a 2,400 sq ft space that would capture their sustainability ethos, provide a platform for six GenZ fashion students to showcase their creative works, and create engaging interactive experiences for NYC consumers.
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We crafted an interactive environment that seamlessly married retro tech aesthetics with sustainable fashion values. Our design incorporated CASETiFY's commitment to sustainability through features like the Re/CASETiFY collection bin for recycling old phone cases. We created engaging activations including custom airbrushed tote bags, Y2K candy bar, photo booth experiences, and DJ performances that brought the brand's vision to life.
The Style Lab captivated consumers and critics, attracting diverse visitors intrigued by the unique blend of retro tech and fashion. The pop-up successfully showcased emerging fashion talent, promoted sustainable practices, and created a vibrant retail destination. High visitor engagement demonstrated our ability to deliver creative, interactive spaces that authentically bring brand visions to life while driving meaningful consumer connections.
