A Landmark Broadcast of Unparalleled Proportions
Kanye West and Drake aimed to host a monumental benefit concert raising awareness for prison and sentencing reform, specifically highlighting Larry Hoover's case. The event required rapid mobilization with only 18 days to plan and execute a live performance at the Los Angeles Memorial Coliseum, ensuring seamless experiences for both in-person attendees and global streaming audiences across multiple platforms.
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We crafted "The Mound," a 200-foot-wide concrete stage centerpiece, collaborating with creative director Niklas Bildstein Zaar. Our team poured 400,000 lbs of concrete and deployed 72 projectors to create immersive atmospheric environments with dynamic smoke and color displays. We orchestrated global livestreaming across Amazon Music, Prime Video, Twitch, and pioneered the first-ever IMAX Live theater broadcast experience.
The concert reached 6.9 million viewers globally across 22 countries, creating a historic moment that reunited two music industry titans while advocating for meaningful social change. The event successfully raised awareness for prison reform, highlighted community advocates, and demonstrated our ability to execute complex, large-scale productions under extreme time constraints, setting new standards for live entertainment broadcasting.
