24 Hour Global Livestream Across 29 Nations
For Kanye West's highly anticipated "Donda" album release, PHNTM was tasked with creating an innovative, immersive experience connecting fans worldwide. The challenge was capturing and live streaming Kanye's exclusive locker-room performance from the Mercedes Dome in Atlanta and broadcasting it simultaneously on 46 digital billboards across 29 countries, transcending geographical boundaries to unite global audiences.
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We developed a concept leveraging live streaming technology to bring Kanye's performance to global audiences in real-time. Our team meticulously planned and orchestrated the live stream production from Mercedes Dome, ensuring seamless transmission to digital billboards worldwide. We managed all media purchases, strategically selecting 46 locations across 29 countries to maximize global impact and create unity among fans.
The livestream became a resounding global phenomenon, garnering widespread attention from fans and media alike. Millions experienced the electrifying performance on digital billboards, achieving unprecedented engagement levels. The event generated viral social media moments and dominated global conversations, successfully transforming Kanye's "Donda" album release into a unified, real-time experience that connected fans across continents.
