A New Era of Immersive Dining Begins
PHNTM faced the challenge of creating a modular dining concept inspired by Copenhagen's renowned Alchemist restaurant for Super Bowl LVIII weekend in Las Vegas. We needed to translate the 2-Michelin star experience into a non-traditional venue with limited kitchen facilities within a compressed timeframe, bringing Alchemist's culinary excellence to an American audience for the first time.
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Drawing inspiration from Alchemist's original design, we translated its essence into an immersive Vegas experience. We designed and fabricated custom tables, reworked content from Alchemist for projection mapping integration, and used NOTCH and LiDAR tracking to create interactive floor experiences matching each course. We managed logistics including travel, accommodation, venue transformation, custom playlists, and live performances.
Camp x Alchemist attracted 60 guests per night and received rave reviews from attendees and media outlets like Forbes. The event successfully showcased Alchemist's culinary excellence to American audiences while establishing Camp as a leading platform for immersive dining experiences. We successfully transplanted Copenhagen's Michelin-starred artistry into Vegas's high-energy atmosphere, creating unforgettable culinary theater.
