Interactive Tech Sandbox for Marketers
Google needed an innovative, interactive space called the Sandbox for Google Marketing Live, where attendees could engage with their latest marketing technologies firsthand. Working with agency partner Optimist, PHNTM was tasked with providing technical direction, lighting design, and production management to transform Moscone West into an immersive environment that encouraged engagement, curiosity, and learning.
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We collaborated closely with Optimist to transcend a mere exhibition space, bringing Google's cutting-edge marketing technologies to life through immersive environments. Our designers used mood boards, sketches, and 3D models to visualize the space, crafting lighting designs that enhanced interaction and engagement while echoing Google's brand aesthetics. We managed every technical aspect with meticulous planning and execution.
The Sandbox became a resounding success, serving as the conference centerpiece that enriched the overall Google Marketing Live experience. Attendees engaged with Google's latest offerings in a thoughtfully designed, interactive setting. Our lighting design added depth layers, enhancing visual appeal and user interaction while technical direction ensured flawless functionality, validating our complex project management capabilities.
