Racing Meets Music in Unprecedented Fusion
The Formula E Concert Series at Diriyah Seasons presented an unprecedented challenge: seamlessly integrating world-class music acts with motorsports exhilaration. PHNTM needed to design and produce a concert series featuring Usher, Imagine Dragons, Pitbull, Lil Wayne, and more while creating a dynamic entertainment hub that would captivate diverse audiences and elevate the entire Formula E experience.
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We created an immersive fusion where racing adrenaline seamlessly transitioned into pulsating live performances. Our team meticulously designed shows for each artist, ensuring stage design, lighting, visuals, and audio created powerful experiences. We orchestrated unique production elements including Formula E cars driving underneath the stage to reach the podium, requiring precise coordination for flawless execution while maintaining dynamic event flow.
The 2019 Formula E Concert Series achieved perfect harmony between motorsports and music, captivating audiences with transformative experiences. Attendees enjoyed high-octane races and electrifying performances that elevated senses and emotions. Our design prowess ensured each concert was a visual and auditory spectacle complementing racing excitement. The innovative podium ceremony added surprise elements, setting new benchmarks for experiential entertainment.
