The Kode61 Supercar Experience
Fast Future Auto needed to launch their groundbreaking FAST61 supercar designed by legendary Ken Okuyama in a way that transcended traditional automotive reveals. PHNTM faced the challenge of creating an immersive, participatory experience that would reflect the car's innovative nature while engaging not just car enthusiasts, but thinkers, artists, and visionaries—all within a tight three-week timeline.
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We collaborated with Race Service and Fast Future Auto to create a concept that engaged audiences in conversations about automotive design's future. Using our towering video wall, we displayed real-time videos of attendees sharing their industry visions. The event culminated with an electronic performance by Corin Roddick from Purity Ring and visual artist Brett Bolton, blending artistic expression with technical brilliance.
The FAST61 launch became more than a showcase—it was a collective vision of automotive design's future. The event resonated deeply with attendees, demonstrating what creativity, collaboration, and boundary-pushing can achieve. The launch's immediate and profound impact established Fast Future Auto as a disruptive force in the automotive industry while setting new standards for immersive product reveals.
