AI Keynote Sets the Tech World on Fire
Rabbit enlisted PHNTM to conceptualize, produce, and deliver a keynote for unveiling their flagship r1 AI device at CES 2024 in Las Vegas. The challenge was creating an innovative, engaging product presentation that would be highly shareable while communicating all the revolutionary AI-powered device features. The keynote needed to maintain audience engagement throughout the long-form program while positioning Rabbit as a disruptive force in the AI landscape during one of tech's biggest events.
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We consulted on script, performance, and motion graphics program, serving as the keynote anchor and backdrop on our in-house LED wall. A multi-cam production approach accented by Steadicam provided dynamic angles of CEO Jesse Lyu while sustaining edit pace throughout the program. Within 30 days, our team conceptualized the production and filmed the keynote on our Arts District stage, utilizing specialized personnel and LED volume to produce the entire content piece in-house.
The Rabbit r1 keynote went immediately viral, receiving 10.5M views on X and 4.3M views on YouTube within the first week. The presentation successfully communicated all features of the disruptive AI device in an engaging way that set the internet and CES ablaze. With 48-hour post-production turnaround, we delivered content that positioned Rabbit as an innovative leader while demonstrating how strategic presentation design can amplify product launches in the competitive tech landscape.
