Cartier at the Met Gala.
One hotel room at The Mark, turned into five worlds.
On the night of the 2021 Met Gala, Cartier wanted a moment for the talent at The Mark Hotel, where much of the guest list gets ready before the Met steps.
PHNTM built it inside a single furnished hotel room: a virtual production photobooth that dropped whoever stepped in into a different world.
Five of them, each built from Cartier's own language of diamonds, gold, and celestial shapes, blended with archival footage and run in real time so the room reacted live.
Billie Eilish, Leon Bridges, and Troye Sivan stepped through them on their way to the gala. One ordinary room, five places that didn't exist.
PHNTM owned it from concept through build.
The experiential design, the real-time virtual production, the motion graphics, and the interactive system that made it run.
