Bringing Bose’s Audio Innovation to Life
Bose needed to spotlight their new 'Stevie' Smart Ultra Soundbar for Fall 2023 rollout in an iconic manner that would reimagine and energize the legacy Bose aesthetic. The challenge was representing the soundbar's versatile prowess across entertainment genres while making PHNTM's avant-garde studio and LED screen integral elements that would amplify the set's ambiance and showcase the product's capabilities.
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We executed Bose's vision centered on three genres: horror, romance, and action. Talents were positioned across meticulously crafted islands, each echoing its respective genre. Using PHNTM's expansive LED volume, we introduced shifting color gradients giving each segment signature moods. The narrative crescendo portrayed looming darkness that, with the soundbar's activation, metamorphosed into vibrant visual spectacle demonstrating audio power.
PHNTM delivered a masterfully crafted 60-second hero spot with nuanced narrative and technical prowess, accompanied by retouched stills for Bose's digital platforms. The collaborative masterpiece launched October 2nd, 2023, garnering attention and acclaim. The result transcended mere content, it created an experience that showcased the Stevie soundbar's transformative audio capabilities through cinematic brilliance and emotional storytelling.
