Inside the Plane Before the Drop
Activision sought to engage fans during LA Rams games by immersing them in the Call of Duty Warzone 2.0 universe. The challenge was creating an enticing, repeatable photo booth experience that seamlessly integrated participants into the game's key art and action-packed setting. The activation needed to transport fans from the roaring stadium atmosphere into the adrenaline-charged world of Warzone 2.0, going beyond conventional gaming promotions to create a truly immersive brand experience.
- 0Games
- 0Second Clip
- 0.0KFans
- 0KImpressions
We designed and built a realistic 3D aircraft fuselage with green screen backing, surrounded by a branded enclosure featuring game artwork. Positioned strategically inside Gate 8, the setup used real-time compositing to merge participants with animated content from the game's key art. This made fans feel like they were flying in the back of a plane within the Warzone universe. Following each experience, participants received 5-second shareable clips via SMS and MMS, designed for immediate social media sharing.
Over 1,500 patrons participated across two games, with many sharing clips on social media using #CallOfDutyWarzone2, significantly amplifying the game's reach. The activation created memorable, interactive experiences that reinforced Activision's reputation for immersive gaming. The fusion of real-life stadium energy with digital game worlds demonstrated how physical activations could seamlessly blend with virtual experiences, making participants feel genuinely part of the Warzone action while generating substantial social media engagement.
