MomentsLive on FOX Sports
USMNT World Cup 2026 Roster Reveal.
The U.S. men's national team roster for a home World Cup, revealed live to 2.7 million people at once.
01 · The moment
The 2026 World Cup is on home soil, and the roster reveal was the moment the country met the team.
US Soccer made it broadcast television: live on FOX Sports, presented by Google, with a performance by Gunna.
02 · End to end
M+C Saatchi brought in PHNTM to produce the event and run it on the ground.
PHNTM handled it end to end: creative production, print, fabrication, AV, and site operations, then integrated directly with US Soccer and FOX Sports to take it live to air.
2.7M.
People watched the reveal live, at once.
