Redefining Luxury at 200 MPH
Chase Sapphire Reserve sought to establish themselves as a tastemaker in the Formula 1 activation space during the inaugural Las Vegas Grand Prix. They needed to create memorable experiences for cardholders that would showcase the Chase brand while capturing the electrifying ambiance of F1's debut in Vegas. The challenge was making an impact during one of the world's busiest sporting events.
- 0Celebrity Host
- 0VIP Guests
- 0KSocial Views
- 0.0MImpressions
We transformed garages at Las Vegas Motor Speedway into the Chase-themed Sapphire Speedway, crafting an immersive sport lounge experience. Our design team created hundreds of vinyl brand assets while we curated thrilling driving experiences on a functional racetrack, celebrity-chef dinners, supercar displays, and museum-style F1 gear showcases that captured the essence of Formula 1 luxury and excitement.
The Sapphire Speedway successfully positioned Chase as a premier F1 tastemaker, transforming unexpected garage spaces into captivating venues that resonated with cardholders. High engagement levels demonstrated the power of immersive experiential marketing, showcasing how brands can expand their reach through thoughtfully crafted experiences that blend luxury, motorsport culture, and authentic brand storytelling.
