Reebok: The Other Side.

Reebok was the first American brand invited to Shanghai Fashion Week, and the show had to carry that.

Working with creative director Michael Yu, PHNTM designed, built, and ran "The Other Side," a 15-minute runway in five acts.

LED floors, two-way mirror monoliths, reflective ceilings, and archways of suspended light.

All of it shifting across the five acts, so the space itself changed as the show moved.

Future and William Chan performed.

PHNTM handled the experiential design, technical production, interactive lighting and coding, and ran the event on the ground in Shanghai.