PHNTM
PHNTM
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MomentsAvant Gardner · Brooklyn

Red Bull Enigma 185.

A party hosted by an AI, for the people who host everyone else.

Three performers in LED-visor headpieces beneath a glowing canopy
ClientRed Bull
ScaleMoments
VenueAvant Gardner, BK
Year2021
01 · The night

Red Bull's Red Monday series throws a night for New York's service industry, the bartenders and nightlife workers who spend every weekend making other people's nights.

For this one, PHNTM conceived Enigma 185: a party run by an artificial intelligence, named for Alan Turing and the Enigma code. Thirty days before doors, the venue changed, and PHNTM rebuilt the whole concept for Avant Gardner in Brooklyn without losing it.

Suspended neon LED letter panels glowing over the crowd and a food cart
02 · Three lounges

Inside, PHNTM split the space into three lounges, Byte, Cura, and Nexus, and used LED walls, projection, and holograms to make it feel like the AI was hosting the room.

Guests moved through AI Integration Stations and live performance art, with the technology running the party instead of decorating it.

The crowd under a giant LED wall of streaming binary code
Guests pass beneath the ENIGMA 185 LED marquee at the entrance
A DJ in a patterned coat works the Red Monday booth over the floor
A custom Red Bull dispenser glowing on the floor
250M.
Images used to train the AI that hosted the room.
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