MomentsCoachella · Coca-Cola

Coca-Cola CokeChella.

A virtual pop star, a mirrored room, and every guest's phone wired into the same show.

The mirrored Coke Studio room, the virtual pop star Yameii in wireframe, a 00:48 countdown on red LED walls

ClientCoca-Cola

ScaleMoments

VenueCoachella

Year2023

01 · The room

At Coachella, Coca-Cola wanted its "Real Magic" world to be somewhere people stepped into, not just walked past.

PHNTM conceived and built it: a 2,000 square foot Coke Studio with 13-foot LED walls, mirrored ceilings, and reflective floors that turned the room into a 360-degree world of light and sound, with the virtual pop star Yameii Online performing inside it.

02 · Every phone, part of the show

The room wasn't the whole show. PHNTM built it so every guest's phone became part of it, triggering AR animations during the performance.

All of it synced in real time across the screens and the crowd's devices at once. One moment dropped the whole room into the feeling of floating in space.

A guest lifts a phone into a galaxy of Coca-Cola towers and floating flowers

A guest holds up a phone before the glowing Coke Studio Yameii & Friends wall

The crowd inside the mirrored room beneath a pink-and-blue sky with Yameii overhead

9,200+

Guests across both Coachella weekends, who shared what they saw nearly four times each.