Rabbit r1 Keynote.

Rabbit was a small company launching the r1, an AI device, at CES 2024, the most crowded week on the tech calendar.

It needed a keynote that could stand next to the biggest names in the building. PHNTM conceived and produced the whole thing.

PHNTM built the keynote on its own LED volume, with the motion graphics and product visuals running across the wall as CEO Jesse Lyu walked through the device.

A multi-cam shoot with Steadicam kept the long-form program moving, and PHNTM advised on the script and performance to hold attention the whole way through. Concept to filmed keynote in 30 days, with a 48-hour post turnaround.