GQ x FARFETCH Super Bowl Party.

Super Bowl LVIII weekend in Las Vegas is the most competitive few days on the events calendar.

Every brand throws a party, and all of them fight for the same guests and the same attention. GQ Sports and FARFETCH wanted theirs to be the one people actually showed up to. PHNTM produced it, at the Nomad Library.

PHNTM ran the whole event: the design and layout, the step-and-repeat, the photo moments, the florals, and the AV.

All built to look like GQ, not just another Vegas party. Travis Scott, Offset, Vic Mensa, Odell Beckham Jr., and players from across the NFL came through. GQ Sports and Vogue covered it.