Bose Stevie Soundbar.

Bose was launching the Stevie Smart Ultra Soundbar and wanted the campaign to show what the product does, not describe it.

PHNTM built it as a 60-second film shot on an LED volume.

The idea was simple: sound changes a room. The film moved through three genres, each with its own set, color, and talent.

Horror, romance, and action. It opened in darkness, and when the soundbar switched on the room filled with color and motion, the screen doing on camera what the soundbar does to a real one.

PHNTM produced the hero spot and the retouched stills for Bose's launch.

Out October 2, 2023.