Free Larry Hoover Benefit Concert.
A stadium show and a global broadcast, built in 18 days.
In December 2021, the LA Memorial Coliseum hosted a one-night benefit for prison and sentencing reform, headlined by Kanye West and Drake.
From first call to doors, the entire production had 18 days. A full stadium. A worldwide broadcast. One night, no second show.
PHNTM built it. Working with creative director Niklas Bildstein Zaar, PHNTM made the centerpiece real: "The Mound," a 200-foot-wide concrete stage.
It took 400,000 pounds of poured concrete to build. 72 projectors wrapped the stadium in light, smoke, and shifting color, turning a football field into one continuous environment.
The night couldn't only belong to the people in the seats.
PHNTM ran the global livestream across Amazon Music, Prime Video, and Twitch, and built the first live concert broadcast ever shown in IMAX theaters, putting the show on the biggest screens in the world while it happened.
