Coca-Cola Y3000 Sphere.
Coca-Cola's flavor from the future, launched on the largest screen on earth.
Coca-Cola Y3000 is a flavor crafted with AI, built to taste like the future. To launch it, Coca-Cola brought it to the Exosphere in Las Vegas.
580,000 square feet of programmable LED, the largest digital canvas anywhere. PHNTM made all of it, from the first storyboard to the live capture.
It started as storyboards and became a 90-second film: a pastel future city wrapped around the largest animated fluid simulation ever rendered.
A Coca-Cola pour made of billions of particles in RealFlow and Cinema 4D. Getting it onto the dome meant solving nighttime visibility and writing new workflows for a surface no one had animated before.
PHNTM produced a tasting party in full view of the Sphere with the Jonas Brothers, and ran live capture across the night.
