MomentsFour cities · one night

Yeezy Gap Round Jacket Launch.

A giant jacket on landmarks in four cities, built in 18 hours.

The Round Jacket projected twice across the Walt Disney Concert Hall at night, with a QR code

ClientYeezy Gap

ScaleMoments

Built in18 hours

Year2021

01 · 18 hours

Yeezy Gap was dropping the Round Jacket and wanted noise in the real world, not just the feed.

PHNTM had 18 hours from the idea to projectors going live.

The blue Round Jacket and a QR code projected onto the Guggenheim Museum at night

02 · Idea to live

In that window, PHNTM built the content, a 3D Round Jacket with logos and a scannable QR code, and put a 46-person team on the ground across New York, Miami, Los Angeles, and Chicago.

Rolling projection units threw the jacket onto landmark buildings in all four cities at once. PHNTM ran the media buys and the content, all of it.

The Round Jacket projected on a building wall in New York at night

Three jackets projected across the columned facade of the New York Public Library

The jacket projected on a tower above a busy crossing at night

The same building screen in daylight, crowds at the crossing below

50K.

Units sold. The jacket sold out in pre-sale.