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MomentsLas Vegas Grand Prix

Chase Sapphire Speedway.

A cardholder lounge built inside the garages of F1's first Las Vegas Grand Prix.

Cardholders in helmets watch the track at night under the Sapphire Reserve arch
ClientChase Sapphire
ScaleMoments
VenueLas Vegas
Year2023
01 · Inside the weekend

Formula 1 came to Las Vegas for the first time, and Chase Sapphire Reserve wanted its cardholders inside the weekend, not watching from the stands.

PHNTM built Sapphire Speedway: the garages at the Las Vegas Motor Speedway turned into a Chase lounge for the race.

Supercars on display in the garage beneath the Sapphire Reserve wall
A vintage F1 race suit and helmet shown like a museum piece on blue
02 · Concept to build

PHNTM owned it from the concept through the build.

Driving on a working track, supercars on display, F1 gear shown like a museum, celebrity-chef dinners, and the whole space wrapped in hundreds of custom brand pieces. From the idea to the last asset on the wall, PHNTM designed and ran all of it.

A Ferrari and instructors on the working track at Las Vegas Motor Speedway
The dinner hall under hammered-gold dome lamps, set for service
A guest is helped into a helmet under the Sapphire Reserve arch before driving
5.1M.
Views across socials from one weekend on the track.
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