AI Awakens to Discover its Soul
Following D3bug's monumental success, Martin Garrix sought to embark on a new artistic journey, taking live performances to the next level. He turned to PHNTM to completely redesign his live show from scratch, creating a visionary experience pushing boundaries of technology, storytelling, and emotional resonance. PHNTM introduced "ANIMA," exploring an AI's transcendence into the real world, captivating audiences with narrative that resonated deeply through artificial intelligence seeking humanity.
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Drawing from extensive expertise in show design, lighting, video, lasers, and event production, we worked in close partnership with Martin Garrix to conceive the awe-inspiring ANIMA concept. Inspired by the soulful essence of the Latin word meaning "soul," our team crafted an experience touching hearts and minds worldwide. We meticulously synchronized music, lighting, video, and lasers to create an unforgettable immersive journey through an AI's quest for emotional understanding and connection.
ANIMA took audiences on transcendental exploration, inviting them to become part of an AI's journey of self-discovery and emergence into the real world. The show pushed boundaries of artistic expression and technology, leaving profound impact on the EDM industry while setting new standards for live performances. Over 100 shows across 40+ countries demonstrated the power of artistry and innovation, creating unforgettable experiences that elevated live entertainment to new heights through storytelling and visual effects fusion.
