Stevie: Crafting Audio Excellence into Visual Spectacle
When Bose planned to launch their 'Stevie' Smart Ultra Soundbar, they needed a visual story as impactful as their product. Turning to PHNTM for production expertise was the natural choice. This collaboration between Bose's vision and PHNTM's execution led to the creation of a memorable commercial spot. This case study offers a glimpse into the partnership, detailing the process from initial concept to the final production.
When Bose approached PHNTM, they had a clear ambition: to spotlight their new 'Stevie' Smart Ultra Soundbar in an iconic manner for the Fall 2023 rollout. The task wasn't just about production; it was about reimagining and energizing the legacy Bose aesthetic. Moreover, it was imperative to represent the soundbar's versatile prowess across a spectrum of entertainment genres, ensuring that PHNTM's avant-garde studio and LED screen became integral elements, further amplifying the set's ambiance.
Bose's vision centered on a trinity of genres: horror, romance, and action. Talents were strategically positioned across three meticulously crafted islands, each echoing its respective genre. The challenge was more than just visual; it was emotional, aiming to transport viewers into each narrative. With PHNTM's expansive LED volume at play, shifting color gradients were introduced, giving each segment a signature mood and atmosphere. The narrative crescendo was in the portrayal of a looming darkness, which, with the soundbar's activation, metamorphosed into a vibrant visual spectacle.
While the creative concept was Bose's brainchild, PHNTM's responsibility was its metamorphosis into compelling content. From brainstorming sessions to understand Bose's vision in-depth, to mapping out the production's every minute detail, PHNTM was at the helm. Collaborative workshops ensured Bose's idea was translated with fidelity. The entire process, from pre-production strategies, on-site shooting in our Arts District studio, to post-production enhancements, was meticulously overseen by PHNTM, ensuring the LED technology was optimally harnessed.
The outcome was nothing short of cinematic brilliance. PHNTM delivered a masterfully crafted 60-second hero spot, replete with a nuanced narrative and technical prowess. Accompanying this were a series of retouched stills, echoing the commercial's essence, primed for Bose's digital canvas. The result wasn't just content; it was an experience. As the calendar marked the week of October 2nd, 2023, Bose's platforms lit up with this collaborative masterpiece, garnering attention and acclaim.
Oceans ft. KhalidMartin Garrix
Martin Garrix's "Oceans" presented such a challenge — a profound track deserving an equally impactful visual narrative. Under the ambitious constraints of time and location, PHNTM, in collaboration with creative powerhouses Damian Karz and Black Lake, embarked on a mission to do just that. Set against the raw backdrop of an abandoned warehouse, their shared vision emerged as an odyssey of light and emotion. The final production, a testament to collective ingenuity and relentless passion, masterfully dived into the profound depths of "Oceans," resonating with millions worldwide.