Queen of Christmas Gets Spectacular Makeover
Mariah Carey, the "Queen of Christmas," needed to elevate her annual holiday spectacular for both in-person audiences and nationwide CBS broadcast. Building on our successful 2019 show designs, PHNTM faced the challenge of updating and modernizing vast video content libraries and lighting elements while maintaining cohesive creative vision across multiple venues and performances for tour efficiency.
We collaborated with creative director Debbie Allen and director Joseph Kahn to reimagine the Christmas experience. Our art department created new video assets blending traditional 1960s televised special aesthetics with world-class video elements bringing gift boxes, winter wonderlands, and wrapping patterns to life. We handled production direction, management, technical direction, trucking, staffing, gear procurement, and financial reconciliation.
Mariah's Madison Square Garden performances generated over $3 million revenue from two sold-out shows. The CBS television special became the most-watched program of its night, drawing 3.8 million viewers. Our comprehensive production approach successfully bridged live performance and broadcast excellence, creating a cohesive creative vision that celebrated both nostalgia and contemporary holiday entertainment standards.
