MomentsSocial · Fanatics Live
Fanatics Live Social Campaigns.
From 1,100 followers to over 150,000 in under a year.
01 · The challenge
Fanatics Live was a new name in a crowded space: live shopping built for sports fans.
The account started at 1,100 followers, with everything still to prove.
02 · The model
PHNTM built a lean team that owned the full pipeline, embedded inside the Fanatics and Fanatics Live marketing team, close enough to operate as one group.
Build, shoot, edit, post. All in-house, all cut into live moments while they still mattered. In under a year the account went from 1,100 followers to more than 150,000.
03 · Embedded
By the end, the work was far enough inside the business that part of the PHNTM team moved in-house at Fanatics.
150K+
Followers in under a year, up from 1,100 at the start.
